In this guide, we’ll demonstrate how pragmatic marketing impacts the product development process and lifecycle and take a look at some real-world examples.
Product portfolio managers oversee all of a company’s products in the market and analyze how these products should be positioned to deliver the best results.
What is considered a good Net Promoter Score (NPS)? It depends on the industry, customer expectations, the strength of your competition, and many other factors.
Most people understand what it means to be agile, but hardly anyone can explain it. Learn how to optimize your product cycle and streamline your workflow by embracing agile principles.
Establishing an effective product feedback loop gives cross-functional teams the data they need to create desirable and scalable products for your customers.
To win over your target audience, you need to transform your offering into a market-driven product. That’s where the marketing requirements document (MRD) comes in.
In this comprehensive guide, we’ll define competitive analysis, describe the benefits of conducting one, and walk through how to do a competitive analysis.
Business value is a powerful metric. Use it to assess your current standing, estimate your future potential, and plan a path to bridge the gap between them.
Although there’s a point of diminishing returns when it comes to technical knowledge for product managers, it’s farther away than you might think.
The vision outlined in a well-written business roadmap gives focus and support to the entire organization and ensures that all areas of the business are driving toward the same destination.
B2B product management focuses on ROI calculations whereas B2C PMs are more flexible and UX-driven. Explore examples to learn more about these key differences and why the distinction matters.
As with every process in agile development, the product development lifecycle is designed to help teams deliver value quickly and effectively through learning and iteration.
