Quality function deployment (QFD) helps you validate whether you’re on the right path to satisfying your customers.
When it comes to identifying your ideal target customer, the common wisdom of focusing on a niche first often does more harm than good.
Nailing jobs that customers do frequently will improve your product adoption. Customers need to understand what your product does for them.
Design thinking is a user-centric, iterative approach to problem-solving that encourages empathy, experimentation, and collaboration.
The product development manager is a cross-functional and hybrid role that sits somewhere between project and product management.
As a PM, you and your team likely will face many different customer pain points, needs, and opportunities. It helps to have a well-structured, evidence-based problem statement.
Pricing is one of the hardest puzzles product managers have to solve, especially when there’s a lot of uncertainty.
Learn how the Fibonacci sequenced is used for story point estimation in agile, common mistakes, and alternative estimation methods.
VOC helps ensure that customer requests are valuable and creates a competitive advantage by offering a better customer experience.
Your first job as a mobile PM can be daunting. This glossary will familiarize you with key concepts related to mobile product development.
In this article we will explore what churn is, the impact it has on businesses, and strategies to reduce it.
Many factors contribute to a startup’s demise. While there isn’t a single reason for it, a poor product development strategy almost guarantees failure.
