Follow this 7-step checklist to maximize your chances at running a successful product launch.
Calibrating the right perception of your product is paramount to conveying the value it brings over its competitors. Learn more about product positioning in this comprehensive guide.
Especially when more productized methods hit a culture wall, benchmarking allows you to evolve into a more strategic PM.
People need to work on problems that have an impact or else they won’t be intrinsically motivated to sustain an incubation effort.
Product testing evaluates a product’s performance, safety, quality, and compliance with established standards and set goals.
Product advertising involves you marketing a product or set of products instead of marketing the brand itself.
Instead of thinking about what to build next, try taking a step back and ask yourself what to optimize next.
In this guide, we’ll define what a use case is, describe the elements therein and what they are designed to do, and walk through how to build a use case step by step.
Price skimming is a strategic approach to pricing where you set a premium price at launch and gradually decrease it over time.
As a PM, you’re responsible for functional requirements and it’s vital that you don’t confuse them with other requirements.
Social commerce occurs when companies use social media platforms to sell products or services to a targeted group of users.
Cross-selling is the process of introducing complementary products or services that add additional value to a current sale or post sale.
