The MLP approach helps you navigate a consumer-driven market and gain a competitive advantage by delivering a product your customers will love right from the start.
Simple causal relationships are easy enough to spot when you are a product manager, and yes, they often appear as correlations.
Even when reduced to a bare minimum, building a real solution is the most expensive validation methods out there. There are dozens of other — faster and cheaper — approaches to validation.
The product canvas framework helps PMs and cross-functional teams align on the scope and practical application of a product.
Product-led growth puts the product at the center of everything the organization does. Learn how product-led companies enable growth by focusing on creating an excellent user experience.
Whether you’re looking for new ways to grow your product, your career, or your aptitude for new methods and technologies, adopting a growth mindset will accelerate your progress.
To win over your target audience, you need to transform your offering into a market-driven product. That’s where the marketing requirements document (MRD) comes in.
The vision outlined in a well-written business roadmap gives focus and support to the entire organization and ensures that all areas of the business are driving toward the same destination.
B2B product management focuses on ROI calculations whereas B2C PMs are more flexible and UX-driven. Explore examples to learn more about these key differences and why the distinction matters.
As with every process in agile development, the product development lifecycle is designed to help teams deliver value quickly and effectively through learning and iteration.
Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for the market.
The core principle of the Jobs-to-be-Done framework is as follows: to create a product or service that your customer wants, you need to understand what they’re trying to do with it.
