Michael Crawford Mike Crawford is the Senior Product Lead in charge of Shopify Tax. He has also spent the past decade building products in Banking, FinTech, Analytics, Homeland Security and Intelligence, as well as helping startups at Ocean Accelerator. Mike, his wife, and twin boys passionately volunteer in Cincinnati, Ohio as Wish Granters for Make A Wish Foundation.

Stories by Michael Crawford

Working Backwards The Amazon Method

How to work by working backwards (the Amazon method)

Product Management

Some companies practice product development by beginning with a solution, engineering it, then asking their marketing team to find customers. Amazon does the opposite.

Michael Crawford
Mar 9, 2023 ⋅ 3 min read
How To Create An Effective Contingency Plan

How to create an effective contingency plan

Product Management

A contingency plan — also known as a “plan B” or “backup plan” — is used by organizations to effectively respond once a risk occurs.

Michael Crawford
Jan 26, 2023 ⋅ 4 min read