By focusing on how a product can solve problems or enhance the customer’s life, you create more compelling and relatable value propositions.

A product platform is a shared set of technology, procedures, and components that allows the development of a set of related products.

By strategically combining products, you can offer greater value, increase average order profit, and stand out in a competitive market.

Concept evaluation bridges the gap between what seems like an out-of-the-world idea and what users truly need.

Value-based pricing is about using the perceived value, also referred to as willingness-to-pay, to set the right price points for the product.

Product failures are abundant in recent history, and usually happen when a product has commercial feasibility risks.

Discounts are one of the oldest sales tactics out there. There’s just something about “saving X percent” that’s widely appealing to users.

Market saturation occurs when most of your potential customers already own or regularly use your product, leaving limited room for growth.

Growth loops are a self-sustaining mechanism where certain actions users take lead to the acquisition of more users.

The globalization of your product opens up opportunities for growth, however, every new market comes with its own challenges.

Hypergrowth happens when a company experiences an exceptionally rapid rate of expansion, typically more than 40 percent annual growth.

Detractors have long-term effects like negative brand perception, reduced customer loyalty, and a decrease in sales.