Building a design system is a complex but rewarding journey, and treating it as a product that serves other products is key to its success.
Unbundling involves breaking down a product or service into its individual components, allowing customers to purchase only what they require.
Product markets offer you a chance to compete with other businesses to satisfy customer demands and preferences.
Sunsetting a product and product decommissioning are complex processes that require strategic planning and effective communication.
Making product decisions that don’t scale may sound counterintuitive, but it can be essential for the long-term success of your product
Customer observation helps you understand their pain points, needs, user patterns, and in general what works for them versus what doesn’t.
A developer relations specialist — also called DevRel — is a cross-section between a community manager and a product marketing manager.
Try supporting NPS with CES, which helps you uncover where customers struggle, and CSAT, which focuses on product satisfaction.
When it comes to managing a product, you need to find the right balance between innovation and optimization.
As the name alludes to, the way you frame a product significantly changes the way your audience receives it.
A Pareto chart combines a bar chart with a line chart to visually represent the Pareto Principle (80/20 rule).
Product lines are more than just a collection of products. They are a reflection of a company’s strategic vision and market positioning.