Although creating a packaging strategy matrix is a complex and time-consuming endeavor, small improvements in your packaging strategy can make a significant impact on your product performance and bottom line.

A brand extension is an independent brand that’s separate from the main brand and any other brand extensions.

Repositioning is a powerful concept because it allows you to leverage faster, less expensive techniques to jumpstart growth.

A close collaboration with customer support equips product managers with a more attuned ear to the voice of the customer, ensuring their strategies are anchored in real-world issues rather than hypothetical scenarios.

Conjoint analysis is a statistical method often used to conduct market research and evaluate how customers value different product attributes.

Low-hanging fruit are opportunities that have a positive impact on customer experience and aren’t too complex or costly to implement.

As a product manager, you are the one responsible for building the unique selling proposition for your product.

Often, product managers shoulder the full blame for failing to identify edge cases early in the product development process — that is, before the sprint begins.

In digital products or digital marketing, CTAs are commonly used to drive user engagement, promote conversion metrics, and help achieve business objectives.

An opportunity solution tree is a visualization tool designed to help product teams determine the best path to achieve a desired outcome.

Product-market fit allows you to provide immediate value to users who are seeking a solution for a problem that they’re experiencing.

Fostering an experimentation culture tends to be a lot harder for bootstrapped companies than for companies who can afford to take the risk.