In this article, you’ll learn what user tests are, how to properly conduct them, and how they can help you ship better products.

Revenue relates to the overall income the company manages to create, while profit refers to what’s left over after covering all costs.

An established PM doesn’t just look at features and optimizations, but develops and iterates on the whole product strategy.

You need to be able to meet change head on. However, hierarchical power structures and bureaucratic behaviors can’t respond deftly to change.

What do Apple, HubSpot, and Atlassian all have in common? They operate like compound startups and create products that all fit together.

VRIO stands for value, rarity, imitability, and organization and is used as a framework to determine sustained competitive advantage.

Anchoring bias refers to the human tendency to rely too heavily on the first piece of information offered when making a decision.

A eureka moment occurs when a customer realizes the value and benefit of using the product and becomes more engaged and loyal to it.

The BCG matrix is a simple way of categorizing your products to understand their growth potential and market share position.

Research and development provides insights into how the market is responding to your product and helps you discover gaps within your industry.

Product marketing helps you determine the goals and go-to-market strategy of your product and helps you better adapt to market shifts.

Loss aversion is the psychological concept behind the human response that attributes more to losses versus gains.