Ultimately, a differentiator answers the question of why customers would use your product over competitive solutions.

A customer-led product strategy occurs when you place your customer at the center of every product decision.

By making products accessible, you can broaden your potential customer base, reaching out to those who are otherwise neglected.

Product communities are communities of similar people who share common interests and challenges related to a product offering.

Understanding your product stage is fundamental to crafting your strategy, organizing your team, and setting goals.

A self-serve product strategy involves building and delivering a product to customers without requiring interaction with the sales team.

It’s the product manager’s responsibility to build and manage a live product roadmap that is fluid and resilient. Discover how to gain buy-in from executives, peers, partners, and customers.

With proper planning and a step by step guide, you can ensure your product launch goes as smoothly as possible.

I’ve worked on products that were extremely successful, as well as ones that failed. The successful ones had clear answers to five questions.

Confirmation bias occurs when an individual makes decisions that are consistent with their existing beliefs by selectively looking at data.

In this article, you’ll learn what user tests are, how to properly conduct them, and how they can help you ship better products.

Revenue relates to the overall income the company manages to create, while profit refers to what’s left over after covering all costs.