A/B testing is a method of comparative analysis where two versions of a product change (A and B) are tested against each other.

Customer behavior analysis (CBA) is the study of how individual customers, groups, or segments act when interacting with your product.

I often help product teams move from reactive, stakeholder-driven ways of working to strategic, outcome-driven ways. In this process, I […]

Success metrics are measurable parameters used to measure progress, effectiveness, and ultimately, success.

The core of PLG relies on reducing time to value and relentlessly improving the user experience by creating multiple a-ha moments.

Whether you call it data-driven or data-informed, PMs need to know how to work with qualitative and quantitative data.

Customer experience metrics are metrics that you can use to determine how customers perceive their interaction with your product.

Digital experience analytics is a term that covers several different domains of data tracking and understanding from a product context.

Agile metrics are quantifiable figures used by PMs and stakeholders to define, track, and assess product performance.

Session replay is a product analytics tool that records the interactions of users in your website or application.

Win rate is the number of successful deals your sales team closes versus the total number of sales opportunities your company had.

Unit testing is a key part of the software development lifecycle as it ensures that the software is working to expectation.