People want to feel confident about using your product to effectively and efficiently achieve their goals. Obviously some of this […]

As a product manager, you express customer needs to your development teams so that you can work together to build the best possible solution.

By focusing on how a product can solve problems or enhance the customer’s life, you create more compelling and relatable value propositions.

A product platform is a shared set of technology, procedures, and components that allows the development of a set of related products.

By strategically combining products, you can offer greater value, increase average order profit, and stand out in a competitive market.

Value has many forms outside of the exchange of money for products/services. It can be in the form of saving time, increasing revenue, etc.

Value-based pricing is about using the perceived value, also referred to as willingness-to-pay, to set the right price points for the product.

The globalization of your product opens up opportunities for growth, however, every new market comes with its own challenges.

Detractors have long-term effects like negative brand perception, reduced customer loyalty, and a decrease in sales.

To proactively address liability concerns, you can create an internal product recall team for dealing with risks and ensuring quality.

Interchangeable modules simplify development and allow for flexibility and customization without hurting the product’s functionality.

Product segmentation refers to dividing your product offering into smaller groups of products that target different market segments.