Instead of needing to have a different app for each task, a super app lets you accomplish everything in a single place.

Invisible metrics like trust, satisfaction, perception, emotional engagement, and stickiness are essential for creating successful products.

A well-defined customer discovery process serves as the foundation for building products that customers truly want.

The decision to go product-led or sales-led has such a tremendous impact not only on the product itself, but also on your company.

People want to feel confident about using your product to effectively and efficiently achieve their goals. Obviously some of this […]

As a product manager, you express customer needs to your development teams so that you can work together to build the best possible solution.

By focusing on how a product can solve problems or enhance the customer’s life, you create more compelling and relatable value propositions.

A product platform is a shared set of technology, procedures, and components that allows the development of a set of related products.

By strategically combining products, you can offer greater value, increase average order profit, and stand out in a competitive market.

Value has many forms outside of the exchange of money for products/services. It can be in the form of saving time, increasing revenue, etc.

Value-based pricing is about using the perceived value, also referred to as willingness-to-pay, to set the right price points for the product.

The globalization of your product opens up opportunities for growth, however, every new market comes with its own challenges.