A close collaboration with customer support equips product managers with a more attuned ear to the voice of the customer, ensuring their strategies are anchored in real-world issues rather than hypothetical scenarios.
Conjoint analysis is a statistical method often used to conduct market research and evaluate how customers value different product attributes.
Designing with gestalt principles in mind can help intentionally guide user behavior, improve a design, and justify design decisions.
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A design retrospective can be a powerful tool for aligning your team, providing time to reflect on work, gather feedback, and make changes.
The ladder of inference is a tool you can use to evaluate whether your thought process is based on reality or an assumption.
Persuasive design techniques can provide numerous advantages to both businesses and users — but only when implemented responsibly.
Analysis paralysis occurs when the decision-making process gets bogged down by the inability to make a decision.
The OODA loop strategy is a decision-making process designed to facilitate quick and efficient problem-solving before your competitors can.
To focus on outcomes, product teams need to adapt their mindset to think outcome-first, get buy-in, and deliver on these outcomes over time.
A type 1 error, also known as a “false positive,” occurs when you mistakenly reject a null hypothesis as true.
Session replay refers to the technique of recording and playing back user interactions and behaviors within a website or application.
