Eric Chung UX designer focused on creating meaningful user value and business impact for B2B products. I also write about design.

Stories by Eric Chung

Using An Analogous Color Scheme In Ux Design

Using an analogous color scheme in UX design

UX Design

Analogous color schemes offer a powerful way to guide user emotions and behavior. This guide shows you how to make colors do the good work of improving UX.

Eric Chung
Sep 5, 2024 ⋅ 5 min read

Applying the elaboration likelihood model (ELM)

UX Design

The elaboration likelihood model (ELM) is a theory that describes how people process information and its impact on their attitudes.

Eric Chung
Aug 21, 2024 ⋅ 5 min read
Crafting An Engaging Ux Portfolio Presentation For Interviews

How to craft an engaging UX portfolio presentation for interviews

UX Design

Learn to deliver a UX portfolio presentation that keeps your audience engaged while explaining your design process clearly and concisely.

Eric Chung
Aug 16, 2024 ⋅ 7 min read
Essential Graphic User Interface Design Principles

Essential GUI design principles

UX Design

Let’s cover essential GUI design principles, like consistency, simplicity, and feedback, and explore how you can apply them to your designs.

Eric Chung
Aug 14, 2024 ⋅ 13 min read
Using all Figma blend modes

How to use all Figma blend modes

UX Design

As an interface design tool, Figma offers a range of blend modes for designers to apply to their layers and fills.

Eric Chung
Jul 12, 2024 ⋅ 6 min read
UI animations

Creating UI animations: Tutorial, tools, and best practices

UX Design

Explore a few different types of UI animations, how they differ from motion graphics, some principles of animation to follow, and more.

Eric Chung
Jun 12, 2024 ⋅ 7 min read
The 5 traits of an innovation

The 5 traits of an innovation

UX Design

Understanding how innovation diffuses can help you predict market behavior and prepare for outcomes when looking to introduce a new product.

Eric Chung
Jun 10, 2024 ⋅ 7 min read
Symmetrical and asymmetrical balance in web design

Symmetrical and asymmetrical balance in web design

UX Design

Discover the differences between symmetrical and asymmetrical balance and their importance in the world of web design.

Eric Chung
May 31, 2024 ⋅ 5 min read
Two People Meeting and Discussing

How to run one-on-one meetings with a design team

UX Design

Let’s talk about the purpose of a one-on-one meeting, what makes a successful one, and strategies to plan and run one effectively.

Eric Chung
May 14, 2024 ⋅ 6 min read
Figma Logo

Making a dropdown menu in Figma

UX Design

Here’s a look at the elements of a dropdown menu, its different variations, and the steps to design a dropdown menu in Figma.

Eric Chung
May 7, 2024 ⋅ 11 min read
Design Verification Validation

Design validation and verification: Testing your UX assumptions against reality

UX Design

Validating and verifying your designs can spare you from having to rehaul them down the road. Here’s why and how to conduct these processes.

Eric Chung
Apr 17, 2024 ⋅ 7 min read
Enterprise Design Thinking

Enterprise design thinking: The framework for good product design

UX Design

Enterprise design thinking aims to align teams around a common goal and support them in working more efficiently while keeping their work centered around people.

Eric Chung
Apr 16, 2024 ⋅ 9 min read