Cognitive biases are key to effective UX design, as they reflect human psychology. This article recaps these UX cognitive biases and explains their impact on UX.
Anish Chadda discusses the importance of having a “bias for action” — iterating quickly instead of focusing on creating a perfect prototype.
This article will help you identify 10 potential biases that can affect your UX design work and show you how to avoid them.
Survivorship bias occurs when you focus on the survivors or successes while neglecting the failures or those who did not make it.
Confirmation bias occurs when an individual makes decisions that are consistent with their existing beliefs by selectively looking at data.
Anchoring bias refers to the human tendency to rely too heavily on the first piece of information offered when making a decision.
In product management, unconscious biases can impact decision making in various activities like designing and user research.
Cognitive biases impact consumer behavior, and its important to ethically address them to prevent customer churn and buyer’s remorse.
Arman Javaherian talks about the importance of setting aside time to help grow and mature product managers on his teams.
Prioritizing can be time-consuming. This not only fosters stress and anxiety, but brings productivity and morale to a standstill.
The first interaction sets the tone for the entire experience — get it right, and you’ve hooked your users from the start. So as a UX designer, you need to know how to put the primacy effect of UX design to good use.
Combat marketing myopia by observing market trends and by allocating sufficient resources to research, development, and marketing.
