Cognitive biases are key to effective UX design, as they reflect human psychology. This article recaps these UX cognitive biases and explains their impact on UX.
Anish Chadda discusses the importance of having a “bias for action” — iterating quickly instead of focusing on creating a perfect prototype.
This article will help you identify 10 potential biases that can affect your UX design work and show you how to avoid them.
Survivorship bias occurs when you focus on the survivors or successes while neglecting the failures or those who did not make it.
Confirmation bias occurs when an individual makes decisions that are consistent with their existing beliefs by selectively looking at data.
Anchoring bias refers to the human tendency to rely too heavily on the first piece of information offered when making a decision.
In product management, unconscious biases can impact decision making in various activities like designing and user research.
Cognitive biases impact consumer behavior, and its important to ethically address them to prevent customer churn and buyer’s remorse.
When every UI element screams for attention, nothing really stands out. But with the Von Restorff effect guiding your design decisions, you can amplify user recall. More on that in this blog.
Value-based pricing is about using the perceived value, also referred to as willingness-to-pay, to set the right price points for the product.
Bryanne Pashley talks about how she enhances and develops soft skills, such as empathy, within her team.
Validating and auditing AI-generated code reduces code errors and ensures that code is compliant.
