In this guide, we’ll define what the conversion funnel is, outline its three main levels and four stages, and walk through steps to analyze the customer journey and optimize conversion.
Initiative kickoff is a critical event in product development. Do it well, and you’ll increase your odds of succeeding. Do it poorly and, at the very best, you’ll get off to a slow start.
As a company’s product management practices mature, certain characteristics tend to emerge, such as the way that products are planned, built, and delivered.
There are several methods for presenting project ideas in kick-off meetings, but a project charter is all you need for a fresh start.
The agile values and principles add color to the higher-level values of the Agile Manifesto. Learn how they promote continuous learning and improvement in an increasingly unpredictable world.
In this guide, we’ll introduce you to the concept of agile product development and then break down the Agile Manifesto with a focus on its four values and 12 principles.
When teams are overwhelmed by unsustainable pressure to deliver more than they possibly can, their attention naturally shifts to maximizing output rather than improving processes.
A technical product manager isn’t expected to do any programming or coding; they just need to understand the engineering and technical aspects of the product development lifecycle.
There is no magic bullet or secret recipe to make your go-to-market a success every time, but these tips and insights will at least help you sleep at night.
Project management is one of the oldest careers in the world. At the same time, it’s one of the fastest-evolving disciplines. Here are four trends we expect to emerge in 2023.
From the fundamental dichotomy between the two approaches to how waterfall has infiltrated back in our lives, we’ll dissect the obvious so that we can keep our guard up.
Inspired, self-organizing teams easily breeze through challenges and obstacles. Uninspired teams usually require top-to-bottom direction.
