If you see yourself as the customer, you’ll make decisions based on what YOU deem necessary. The problem is that your customers may not agree.
Using the 80/20 elements, outcome, simplicity, progress, and satisfaction, will help you understand whether the last 20 percent of outcome is worth pursuing.
Deliverables can often feel like an imposed requirement without purpose. So, if agile is such a popular way of working, why are deliverables still around?
A buyer persona, sometimes called a customer or user persona, is a description of your target customer. It’s designed to capture who the customer is, what they do, and how they think.
Both scrum and Kanban are great and can be practiced in any kind of project, provided you know how efficiently they can be used to deliver.
A crisis management plan should include proactive communication, rational prioritization of tasks, and a process to apply lessons learned.
The way you use release notes contributes to your overall brand perception. There are more interesting ways to convey information than just sharing dry facts.
We discuss five product management trends to keep your eye on in 2023, including an increased focus on monetization, data, remote work, and specialized PM roles.
Customer journey mapping is when you create a map of the stages customers undergo while choosing and using your product.
A creative brief is a document that sets out the strategy, approach, path, and deliverables of a creative project.
Scrum isn’t evil by design. It’s just like a game of telephone — by the end, it’s nothing like what it’s supposed to be.
In the time between the first paper on SMART goals being released and today, research has advanced and proposed two new values: (E)thical and (R)ewarding.
