Product virality is the most efficient, cheapest, and yet hardest-to-grasp growth engine you can build. Learn how to improve the virality of your product based on examples from companies like Snapchat, Uber, and Dropbox.
Affinity mapping is the process of organizing qualitative data into groups in order to make more sense of it.
In simple terms, a product-led growth model is a type of business model where the product itself drives all core business activities.
If customers question why they need some of the most innovative products of our time, are innovation and customer focus at odds with each other?
With growth hacking, you focus on hypothesizing, prioritizing, testing, analyzing, and scaling growth strategies.
A balanced scorecard provides a comprehensive overview of how a company is performing currently, taking into account finances, operational processes, customer satisfaction, and employee performance.
2023 has been the “year of efficiency.” Interest rates are rising and tech companies have retrenched and focused on core products.
Synergy occurs when you work as a group to deliver more value than you would’ve through individual efforts.
User research is a critical part of any PM’s job. This article goes through a story of how user research impacted LogRocket’s Issues team.
Product teams should not follow a methodological framework without modification. Yet, this is what many consistently choose to do.
Team topology is the way of organizing teams, responsibilities, flows, and communication by defining the accountabilities each team has.
Well-executed market analysis will clearly indicate how successful the right product can be for the right target market and the right price.
