Low-hanging fruit are opportunities that have a positive impact on customer experience and aren’t too complex or costly to implement.
Heatmaps help you discover why users are behaving the way they do when they visit your website or use your product. It’s a powerful way to see how users respond to your application and why they may or may not be converting.
A reverse trial puts a full version of the product in front of the user upfront and then takes away features unless they agree to pay more.
As a product manager, you are the one responsible for building the unique selling proposition for your product.
DXPs are essential for improving user engagement, enhancing personalization, streamlining processes, and achieving better business outcomes.
Outcomes are not built equal. There are various types of outcomes and the word outcome might even mean different things in different contexts.
The customer satisfaction score (CSAT) is a quantitative measure of how satisfied the customer is with using the product.
Often, product managers shoulder the full blame for failing to identify edge cases early in the product development process — that is, before the sprint begins.
The five scrum values give direction to the scrum team around how they go about their work and interact with their teammates.
We sit down with Arun Lal to talk about product messaging, customer feedback, and measuring the impact of product marketing.
As you can probably guess, “death by PowerPoint” is a term used to describe presentations where the presenter ends up losing their audience.
Kaizen encourages organizations to foster a culture of empowerment, collaboration, and innovation through a structured process and a set of principles. That sentences should ring a lot of bells for product managers.
