The idea behind an augmented product is that it doesn’t replace the actual standard product, but rather increases the value for the customer.
The product management career path has opened up new opportunities for IC product managers and companies have begun hiring again.
The PR/FAQ (press release/frequently asked questions) helps you to envision and define a new product before it’s developed.
Russell Goldman talks about the possibilities and challenges associated with bringing GenAI into a combined retail and software space.
Product-led marketing is a strategy that focuses on the product itself as the main driver of customer acquisition, conversion, and retention.
Asynchronous communication is a style of communication where participants don’t need to be simultaneously present.
Ian Evans talks about building a SaaS org from the ground up and how prioritization is one of the hardest components to address.
Feature parity occurs when the features between two versions of a product remain balanced so that the customer experience isn’t impacted.
Shira Gershoni talks about how her team thinks about real-life moments or frustrations that impact the customer’s overall experience.
Consumer behavior is complex, but you can break down key elements or levers to give you insights.
Tamara Pluviose discusses her approach to design thinking workshops that promote problem-solving, brainstorming, and customer-centricity.
A launch strategy builds anticipation, maximizes initial sales, and establishes a strong market presence early on.
