Customer journey mapping is when you create a map of the stages customers undergo while choosing and using your product.
A creative brief is a document that sets out the strategy, approach, path, and deliverables of a creative project.
Scrum isn’t evil by design. It’s just like a game of telephone — by the end, it’s nothing like what it’s supposed to be.
In the time between the first paper on SMART goals being released and today, research has advanced and proposed two new values: (E)thical and (R)ewarding.
While the generic term of risk applies to an organization, product risk refers to the effect of uncertainty on developing a product.
Monetization has never been sexy. But in 2023, it’s not enough to have a strong value proposition to win the market. You also need a scalable way to monetize the value you delivers.
In this guide, we’ll define what the conversion funnel is, outline its three main levels and four stages, and walk through steps to analyze the customer journey and optimize conversion.
Initiative kickoff is a critical event in product development. Do it well, and you’ll increase your odds of succeeding. Do it poorly and, at the very best, you’ll get off to a slow start.
As a company’s product management practices mature, certain characteristics tend to emerge, such as the way that products are planned, built, and delivered.
There are several methods for presenting project ideas in kick-off meetings, but a project charter is all you need for a fresh start.
The agile values and principles add color to the higher-level values of the Agile Manifesto. Learn how they promote continuous learning and improvement in an increasingly unpredictable world.
When teams are overwhelmed by unsustainable pressure to deliver more than they possibly can, their attention naturally shifts to maximizing output rather than improving processes.
