The core principle of the Jobs-to-be-Done framework is as follows: to create a product or service that your customer wants, you need to understand what they’re trying to do with it.

Whereas a typical product roadmap might show expected release dates for new features and enhancements, in agile, the notion of sticking to deadlines becomes counterintuitive.

Best practices to create a good product experience include gathering customer feedback, adhering to quality, following user-centered design (UCD) principles, and applying data-driven product management strategies.

Feature creep can be mitigated through prioritization, communication, technical planning, and effective negotiation of the ideas that still arise during execution.

Beta testing is an important activity to help product managers validate their hypothesis and gather initial feedback about new products and features from real-life users.

Learn everything you need to know about Shape Up, including its history, why and when to use it, and key concepts.

A sound product strategy must include an adoption strategy that considers the end-to-end business processes clients currently use to manage their jobs.

Designers employ various techniques to test ideas quickly before building an actual product. What’s the difference between a wireframe, a mockup, and a prototype?

Your product features — and how you manage and prioritize them — should be focused on the best way to solve your customers’ problems.

Lean product management principles help product managers stay focused on creating customer-centric products while eliminating waste.

Product enablement refers to the mechanisms by which members of an organization gain insight into the products the company is producing and selling to the public.

Reaching consensus on your product direction can be daunting to even the most experienced PMs. With so many problems and potential solutions, how do you get everyone on the same page?