Tag: product-strategy

5 Scrum Ceremonies Explained

The 5 scrum ceremonies explained

Product Management

Scrum ceremonies are a series of structured events that provide a foundation for effective communication, collaboration, and decision-making among team members.

Nicole Somerstein
Oct 3, 2024 ⋅ 9 min read
Concierge Vs. Wizard Of Oz MVP

Concierge vs. Wizard of Oz MVP

Product Management

While you probably hear a lot about MVPs, two MVP concepts — a concierge and the Wizard of Oz — rarely receive much attention.

Bart Krawczyk
Oct 3, 2024 ⋅ 3 min read
What Is A Product Requirement Document (PRD)

What is a product requirements document (PRD)?

Product Management

Product requirements documents act as a bridge between what stakeholders envision for the product and what the development teams can realistically execute.

Jorge Rodriguez-Ramos
Oct 2, 2024 ⋅ 8 min read

An overview of Design for Six Sigma (DFSS)

Product Management

Design for Six Sigma is a product design methodology built off of Six Sigma with a focus on quality and reliability.

Monica Dhiman
Sep 30, 2024 ⋅ 4 min read
How Long Should Your Buyer Persona Interviews Take

How long should your buyer persona interviews take?

Product Management

Buyer persona interviews provide valuable insights — assuming you time them right. Learn to find the right length for your interviews.

Bart Krawczyk
Sep 27, 2024 ⋅ 5 min read

Customer validation: Building consistent and repeatable sales

Product Management

Customer validation is the step in a customer development process where you validate your solutions against customer needs and expectations.

Joel Polanco
Sep 26, 2024 ⋅ 5 min read
Conducting Effective Pilot Testing As A Product Manager

Conducting effective pilot testing as a product manager

Product Management

Pilot testing as a PM can help you gather real user insights, de-risk ideas, adapt quicker, and avoid expensive mistakes.

David Pereira
Sep 25, 2024 ⋅ 6 min read
What Are Minimum Marketable Products (MMPs)?

What are minimum marketable products (MMPs)?

Product Management

MMPs are a key step in successful new product launches, as they go beyond the user to assess the market and help ensure commercial success.

Bart Krawczyk
Sep 24, 2024 ⋅ 3 min read
How To Define And Implement Product Principles

How to define and implement product principles

Product Management

Product principles help you simplify decision-making by enabling alignment without the need for lengthy discussions.

David Pereira
Sep 23, 2024 ⋅ 4 min read
Understanding Global And Local Maxima To Build Better Products

Understanding global and local maxima to build better products

Product Management

In this guide, we’ll cover local and global maxima, two mathematical concepts that can help you better understand your product.

Bart Krawczyk
Sep 19, 2024 ⋅ 4 min read
Understanding Subscriber Acquisition Cost

Understanding subscriber acquisition cost

Product Management

Subscriber acquisition cost (SAC) refers to the total expense incurred by the business to acquire a new customer or subscriber.

Suhasini Gadam
Sep 18, 2024 ⋅ 4 min read
How Simplifying Our Sales Funnel Led To A 30 Percent Lift In Conversion To Paid Users

How simplifying our sales funnel led to a 30 percent lift in conversion to paid users

Product Management

Although we did a good job moving people to the checkout page, we had problems converting checkout visitors to paying customers.

Bart Krawczyk
Sep 18, 2024 ⋅ 3 min read