A product teardown is a systematic dissection of a product to analyze its features, design decisions, user experience, and overall strategy.

AI-generated personas not only save time but also provide a more accurate, scalable, and dynamic representation of your users.

Scenario analysis is a strategic planning tool that helps you envision a range of possible future states and the forces behind them.

By focusing on how a product can solve problems or enhance the customer’s life, you create more compelling and relatable value propositions.

A product platform is a shared set of technology, procedures, and components that allows the development of a set of related products.

By strategically combining products, you can offer greater value, increase average order profit, and stand out in a competitive market.

Concept evaluation bridges the gap between what seems like an out-of-the-world idea and what users truly need.

Value-based pricing is about using the perceived value, also referred to as willingness-to-pay, to set the right price points for the product.

Product failures are abundant in recent history, and usually happen when a product has commercial feasibility risks.

Discounts are one of the oldest sales tactics out there. There’s just something about “saving X percent” that’s widely appealing to users.

Market saturation occurs when most of your potential customers already own or regularly use your product, leaving limited room for growth.

Growth loops are a self-sustaining mechanism where certain actions users take lead to the acquisition of more users.