Invisible metrics like trust, satisfaction, perception, emotional engagement, and stickiness are essential for creating successful products.

Understanding your margin of error and confidence intervals helps you make solid product decisions and avoid costly mistakes.

While continuous discovery usually triumphs over fixed, long-term research projects, it doesn’t mean the latter has no place.

A product wedge strategy is a smart way to enter a competitive market, focusing on solving one specific problem exceptionally well.

The decision to go product-led or sales-led has such a tremendous impact not only on the product itself, but also on your company.

Quality function deployment (QFD) helps you validate whether you’re on the right path to satisfying your customers.

Understanding the root causes of project bloat is essential for aiming to improve productivity and streamline workflows.

Unlike generic prioritization methods, customer-valued approaches place user and/or client impact at the heart of decision-making.

A feasibility study template is a document that serves as a guide to evaluate whether a project or initiative is practical and worth pursuing.

A product teardown is a systematic dissection of a product to analyze its features, design decisions, user experience, and overall strategy.

AI-generated personas not only save time but also provide a more accurate, scalable, and dynamic representation of your users.

Scenario analysis is a strategic planning tool that helps you envision a range of possible future states and the forces behind them.