A company’s product mix refers to its portfolio of product lines, services, and individual products available for purchase or subscription.

An operating model is the crossroad between strategy (why you do what you do) and process (how you do what you do).

Cognitive biases impact consumer behavior, and its important to ethically address them to prevent customer churn and buyer’s remorse.

Parkinson’s Law is a concept that describes how work expands to fill the time that you budget for its completion.

Product service management, or service productization, refers to the extension of the product operating model to a service business.

Escalation of commitment is a pattern of continuing to commit to the same strategy despite seeing evidence that the strategy isn’t working.

If you call yourself a customer-centric company, your work should have one unwavering destination: creating value for your target customer.

Linear CEO Karri Saarinen made waves when he said his product teams “don’t do A/B tests.” While A/B testing can sometimes limit creative problem solving, it’s still a quick and inexpensive way to validate assumptions in many scenarios.

A simple and concise case study shows what your product or service did for your audience, or how your product improved someone’s life.

Time before finding product-market fit can be tough — you’re trying to balance ramping up with finding what your customers really need.

Product design is the process of creating, improving, and maintaining products that solve customer and/or user needs.

Product strategy and financial goals should work in harmony with each other.