Since customers care more about the value [they believe] they get, you can use WTP as a guiding light for pricing your product.

Everyone is talking about product-market fit (PMF) as if it’s a silver bullet to building successful products. It’s not.

Strategy is all about competing differently, and a distinctive competency is how we compete differently from our competitors.

Monetization has never been sexy. But in 2023, it’s not enough to have a strong value proposition to win the market. You also need a scalable way to monetize the value you delivers.

Segmentation brings focus. A product for everyone is a product for no one. The more you focus on a specific segment, the higher the chance of actually winning and dominating that segment.

In this guide, we’ll demonstrate how pragmatic marketing impacts the product development process and lifecycle and take a look at some real-world examples.

In this comprehensive guide, we’ll define competitive analysis, describe the benefits of conducting one, and walk through how to do a competitive analysis.