The core premise of contingency theory is that there’s no universally correct way to lead a team or make decisions. Instead, it advocates for a strategy that’s flexible and adaptable to the situation at hand.

A great design work pitch is one that thinks business, tells stories, and wins stakeholders over before they know it. In this blog, I help you draft a pitch that does just that.

Hiring your first product manager can be a challenging decision because of the difficulty of neatly articulating their value.

Product lines are more than just a collection of products. They are a reflection of a company’s strategic vision and market positioning.

A successful launch creates a compelling narrative that highlights an unmet need in the market and then builds hype around the product.

Product rituals form the basis of your culture and become impactful when integrated into an overall system.

The role of a product manager historically has been hard to define simply because of the sheer number of hats a product manager wears.

CRO isn’t just marketing fluff — UX designers who get it can turn clicks into revenue and have bolder impacts in sales.

As a PM yourself, you know how difficult and multifaceted the role can be. You need to talk with customers and work on design simultaneously.

Enablement refers to the process of providing others with the means to do something that they otherwise weren’t able to do.

Product management and product marketing both contribute to the success of a product in their own capacity.

To think outside the box means to come up with atypical ideas, usually by ideating in an non-traditional way.