
The ICE score is intended to give you the most impactful and easiest to deliver and opportunities ordered from top to bottom.

In this guide, we’ll break down some of the most common mistakes product teams make and walk through steps to help you transform the way your team works.

There’s no one-size-fits-all approach to running a sprint retro, but a tried-and-true framework includes five steps: Set the stage, gather data, generate insights, decide what to do, and close the retro.

It might seem like reinventing the wheel, but it takes just 10–20 minutes of prep to devise an exciting retro format — an investment that pays off.

In this guide, we’ll describe what quality assurance (QA) is, explain why it is distinct from testing, and the role QA specialists play in the product development lifecycle.

A/B testing helps you make informed decisions based on user feedback. Learn how to run effective A/B (or split) tests using Optimizely and review some examples to see how it works in practice.

An opportunity solution tree (OST) is a discovery tool that helps product teams visualize the best path to achieve a desired outcome.

The Kano model helps in understanding customers’ needs and prioritizes potential features on the roadmap based on the value they’re expected to deliver to users.

Discover the differences between the PD and PM roles and how they work together to connect user problems to business objectives.

Product planning encompasses the actions and components that contribute to achieving a specific outcome — namely, satisfying customers’ needs.

The MLP approach helps you navigate a consumer-driven market and gain a competitive advantage by delivering a product your customers will love right from the start.

There are three steps to maximizing the benefits of a cross-functional team: define the purpose, work out the skills you need, and set rules.