
The ever-increasing importance of data in driving product outcomes led to the birth of new data approaches — one of them being data democratization.

The growth product manager (GPM) role will likely continue growing in popularity as more businesses shift to product-led growth.

Learn how to level up your Lean UX with these principles, such as adopting a skateboard mentality or thinking in terms of affordable loss.

Being a backlog owner pays well for a 9-to-5 job, but if you want to make a real impact, you need to take ownership of your product.

The ICE score is intended to give you the most impactful and easiest to deliver and opportunities ordered from top to bottom.

In this guide, we’ll break down some of the most common mistakes product teams make and walk through steps to help you transform the way your team works.

There’s no one-size-fits-all approach to running a sprint retro, but a tried-and-true framework includes five steps: Set the stage, gather data, generate insights, decide what to do, and close the retro.

It might seem like reinventing the wheel, but it takes just 10–20 minutes of prep to devise an exciting retro format — an investment that pays off.

In this guide, we’ll describe what quality assurance (QA) is, explain why it is distinct from testing, and the role QA specialists play in the product development lifecycle.

A/B testing helps you make informed decisions based on user feedback. Learn how to run effective A/B (or split) tests using Optimizely and review some examples to see how it works in practice.

An opportunity solution tree (OST) is a discovery tool that helps product teams visualize the best path to achieve a desired outcome.

The Kano model helps in understanding customers’ needs and prioritizes potential features on the roadmap based on the value they’re expected to deliver to users.