The ever-increasing importance of data in driving product outcomes led to the birth of new data approaches — one of them being data democratization.
The growth product manager (GPM) role will likely continue growing in popularity as more businesses shift to product-led growth.
When a customer is dealing with your product, they want all interactions to be predictable, smooth, and seamless. The customer effort score measures this.
Segmentation brings focus. A product for everyone is a product for no one. The more you focus on a specific segment, the higher the chance of actually winning and dominating that segment.
Customer centricity (or being customer-centric) means that the company or the PM puts the customer at the center of their product development process.
Being a backlog owner pays well for a 9-to-5 job, but if you want to make a real impact, you need to take ownership of your product.
The ICE score is intended to give you the most impactful and easiest to deliver and opportunities ordered from top to bottom.
In product development, telling a great story can help engage your stakeholders and customers. But the stories you tell about your product need to be grounded in facts rather than fiction.
Among the best-performing products are those that build new habits for their users. If people come back habitually, the likelihood they will churn decreases dramatically.
In this guide, we’ll break down some of the most common mistakes product teams make and walk through steps to help you transform the way your team works.
With the growing competition of ecommerce platforms, OTT channels, or B2C applications, activating and retaining customers revolves around how well customers are engaged.
We’ll introduce you to four of the most impactful laws, effects, and principles that influence user behavior: the Von Restorff effect, Miller’s law, Hick’s law, and the aesthetic-usability effect.
