Program management refers to the supervision of separate projects that share a unifying theme or enterprise target.
In today’s customer-centric and data-driven world, capturing the voice of the customer is crucial. Customer satisfaction surveys help you understand how your users feel about your product.
Though PMs and engineering managers are separate roles, they work closely more often than any other two roles on a product team.
In this guide, we’ll describe what quality assurance (QA) is, explain why it is distinct from testing, and the role QA specialists play in the product development lifecycle.
A/B testing helps you make informed decisions based on user feedback. Learn how to run effective A/B (or split) tests using Optimizely and review some examples to see how it works in practice.
An opportunity solution tree (OST) is a discovery tool that helps product teams visualize the best path to achieve a desired outcome.
Roadmaps are often associated with product roadmaps, but all teams can use them to communicate strategy, areas of focus, and timelines for implementing their projects.
You can use a strategy canvas to assess opportunities, evaluate competitors, and even plot a brand new value proposition. Learn what a strategy canvas is and what you can do with it.
CLV is a critical metric to know. It outlines the typical customer experience you may anticipate throughout the life of your business relationship.
The Kano model helps in understanding customers’ needs and prioritizes potential features on the roadmap based on the value they’re expected to deliver to users.
Discover the differences between the PD and PM roles and how they work together to connect user problems to business objectives.
Conversion rate is the percentage of customers who complete a desired goal. Learn the formula to calculate conversion rate and how to optimize this crucial product metric.
