2023-04-28
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#customer experience
Leah Campbell
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Apr 28, 2023 ⋅ 8 min read

A guide to the customer discovery process

Leah Campbell Leah is a Director of Product with 7+ years of experience in B2B SaaS companies. With an education in history and political science, she has an unwavering ability to synthesize data, analyze industry trends, and evolve positioning. When not creating PM content, she is reading, writing, making fiber art, and watching horror movies with her husband and pets.

Recent posts:

Corina Santoro Leader Spotlight

Leader Spotlight: The digital transformation of beauty school curriculum, with Corina Santoro

Corina Santoro talks about how her team made the prediction that customers in the beauty school industry are going to prefer digital learning.

Jessica Srinivas
Apr 17, 2024 ⋅ 8 min read

Unpacking data skills for product managers

Whether you call it data-driven or data-informed, PMs need to know how to work with qualitative and quantitative data.

Else van der Berg
Apr 17, 2024 ⋅ 7 min read
Carolyne Moran Leader Spotlight

Leader Spotlight: Balancing security, user control, and UX, with Carolyne Moran

Carolyne Moran discusses how to balance accessibility, regulations, compliance, and self-serve capabilities within a complex security product.

Jessica Srinivas
Apr 16, 2024 ⋅ 7 min read
A Guide To Developing Customer Profiles

A guide to developing customer profiles

A customer profile is a document that outlines the ideal customers of a business-to-business (B2B) company.

Daniel Schwarz
Apr 16, 2024 ⋅ 5 min read
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