The continuous improvement process (CIP) provides a structured approach to delivering incremental product enhancements.
As a PM, you’re responsible for functional requirements and it’s vital that you don’t confuse them with other requirements.
Melani Cummings, VP of Product and UX at Fabletics, talks about the nuances of omnichannel strategy in a membership-based company.
Monitoring customer experience KPIs helps companies understand customer satisfaction, loyalty, and the overall experience.