For aspiring start-ups and established companies alike, understanding barriers helps you develop effective marketing and sustain growth.
Kevin Nemeth talks about maintaining each brand within Authentic Restaurant Brands’ unique identity, while also sharing resources among them.
In this guide, we’ll define what a use case is, describe the elements therein and what they are designed to do, and walk through how to build a use case step by step.
Word-of-mouth often takes a blend of advertising, product development, sales, and customer support to ensure growth.
Ben Newell, former VP of Product at Miovision, talks about how he empowers the entire organization to take a product-centric mindset.
A brand manager develops and executes strategies that create, maintain, and enhance the identity and market position of a brand.
Jennifer Moore shares her career journey going from a technical writer to a product leader, as well as what inspired her to work in product.
An email list is a collection of email addresses that individuals or businesses use to send messages and newsletters to a group of people.
Mike Wu talks about the importance of the creative component in his work and the goal to design a brand that “people can aspire to.
Staying up-to-date helps you react faster to market changes, better inform your strategy, and get a healthy dose of inspiration.
Price skimming is a strategic approach to pricing where you set a premium price at launch and gradually decrease it over time.
Omar Mousa talks about deciding whether to build, buy, or take a hybrid approach to creating and scaling health tech solutions.
