Establishing direct lines of communication between key parties means enabling teams, organizations, and consumers to speak with each other effectively.
Calvin Marshall talks about finding the voice of the customer and incorporating it into your product development process.
The continuous improvement process (CIP) provides a structured approach to delivering incremental product enhancements.
As a PM, you’re responsible for functional requirements and it’s vital that you don’t confuse them with other requirements.
Melanie Cummings, VP of Product and UX at Fabletics, talks about the nuances of omnichannel strategy in a membership-based company.
Delivering solutions is easy; creating valuable solutions is hard. Product discovery means uncovering what creates value, whereas product delivery is about producing what creates value.
Monitoring customer experience KPIs helps companies understand customer satisfaction, loyalty, and the overall experience.
Clark Woolstenhulme talks about how he’s introduced agile to companies that hadn’t used it before and as the challenges that came with that.
The A3 problem-solving framework uses a single A3-sized sheet of paper to document the entire problem-solving process.
Social commerce occurs when companies use social media platforms to sell products or services to a targeted group of users.
Jason Mariasis discusses how he works to bring all departments together to build a shared understanding of the customer’s perspective.
Cross-selling is the process of introducing complementary products or services that add additional value to a current sale or post sale.
