Josh Patrick talks about effective conversion rate optimization (CRO) techniques, such as trust builders and safety and security measures.
Data-driven road mapping refers to the process of using quantitative and qualitative data to create a roadmap for a digital product.
A sequence diagram is composed of several key components that provide a clear and detailed view of how system elements collaborate over time.
Jieying Zheng, Chief Product and Technology Officer at Bellhop, talks about how she promotes repeat customer behavior in the moving industry.
In this post, I share the story of a team that overcame declining productivity through effective specialization, clear missions, and gradual change.
Alex Weinstein talks about how Hungryroot has been able to drive industry-leading retention in a saturated field via differentiation and AI.
Prestige pricing targets customers who value quality and exclusivity, but it’s more than setting a high price.
Ashley Daniels talks about how Best Buy utilizes AI to transform the contact center space and optimize customer experiences.
Predictive analytics uses historical data, statistical algorithms, and machine learning techniques to forecast future outcomes.
Brad Bowers, Director, Digital Product Management at Pampered Chef, discusses what it means to have a project vs. product mentality.
Prosci is a change management leader, renowned for its research-driven approach to managing and implementing change.
Marketing integration refers to strategically aligning marketing channels to create a consistent brand experience.
