2023-08-10
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#market analysis#product strategy
Daniel Schwarz
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Aug 10, 2023 ⋅ 5 min read

A guide to brand extension strategies

Daniel Schwarz I write about and advocate for better UX, accessibility, front-end code, and product management for industry leaders such as Adobe, Wix, CSS-Tricks, InVision, UXPin, Creative Bloq, Net Magazine, Web Designer Magazine, and so many more. Ex-design blog editor at SitePoint and Toptal.

Recent posts:

How To Define Customer Segments That Actually Matter

How to define customer segments that actually matter

Avoid weak product-market fit and wasted resources. Learn how to narrow broad customer segments into a focused beachhead strategy.

Joel Polanco
Aug 28, 2025 ⋅ 8 min read
A Guide To Using AI To Drive Measurable Business Value

A guide to using AI to drive measurable business value

Learn how to build a cohesive AI strategy that drives measurable impact, aligns with business goals, and improves product workflows.

Sara Nguyen
Aug 26, 2025 ⋅ 5 min read

Why you shouldn’t ignore niche app user types

Learn why designing for niche user types like first-time, older, or low-connectivity users can boost adoption, loyalty, and market reach.

Pascal Akunne
Aug 21, 2025 ⋅ 4 min read
Is Product Marketing An Art Or A Science: Here's What 200+ PM Leaders Answered!

We asked 200 PMs: Is product management an art or a science?

How did 200+ product managers answer the question: Is PM an art or a science? Find out in this roundup article.

Imane Rharbi
Aug 20, 2025 ⋅ 4 min read
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