The core of PLG relies on reducing time to value and relentlessly improving the user experience by creating multiple a-ha moments.
Validating and verifying your designs can spare you from having to rehaul them down the road. Here’s why and how to conduct these processes.
Corina Santoro talks about how her team made the prediction that customers in the beauty school industry are going to prefer digital learning.
Whether you call it data-driven or data-informed, PMs need to know how to work with qualitative and quantitative data.
Enterprise design thinking aims to align teams around a common goal and support them in working more efficiently while keeping their work centered around people.
A customer profile is a document that outlines the ideal customers of a business-to-business (B2B) company.
Integrate Socket.io into Next.js to start a WebSocket connection and share information between the client and server in real time.
Evaluate Web Components, a set of standards that allow you to create custom HTML tags for more reusable, manageable code.
Customer experience metrics are metrics that you can use to determine how customers perceive their interaction with your product.
Storybook is a platform for UI development, testing, and documentation that can help designers develop UI components and pages in isolation.
Orly Stern Izhaki discusses how expanding products globally requires adjusting the user journey based on the market, region, or culture.
A customer acquisition strategy is a set of processes and tactics that aim to bring traffic to your product.
