Tag: product-strategy

A complete guide to sequence diagrams

Product Management

A sequence diagram is composed of several key components that provide a clear and detailed view of how system elements collaborate over time.

Jean Huang
Jul 18, 2024 ⋅ 4 min read
Prestige Pricing Strategy

Prestige pricing: Strategy, examples, and benefits

Product Management

Prestige pricing targets customers who value quality and exclusivity, but it’s more than setting a high price.

Sara Nguyen
Jul 16, 2024 ⋅ 4 min read

Anticipating user needs with predictive analytics

Product Management

Predictive analytics uses historical data, statistical algorithms, and machine learning techniques to forecast future outcomes.

Kayode Adeniyi
Jul 15, 2024 ⋅ 3 min read
The Importance Of Marketing Integration- Strategies And Benefits

The importance of marketing integration: Strategies and benefits

Product Management

Marketing integration refers to strategically aligning marketing channels to create a consistent brand experience.

Sara Nguyen
Jul 11, 2024 ⋅ 4 min read
An Overview Of Cross-Selling

An overview of cross-selling

Product Management

By mastering cross-selling techniques you can build long-term customer relationships and increase your customer lifetime value (CLV).

Iwalola Sobowale
Jul 10, 2024 ⋅ 7 min read
Measuring The Impact Of Product Changes

Measuring the impact of product changes

Product Management

As a PM, you have to ensure that whatever updates are made to the product align with the overall goals of the company.

Kayode Adeniyi
Jul 8, 2024 ⋅ 2 min read
Aligning Product Metrics With Business Objectives

Aligning product metrics with business objectives

Product Management

Product metrics are quantitative measures used to evaluate product performance and identify actionable insights.

Kayode Adeniyi
Jul 1, 2024 ⋅ 3 min read
5 Lessons From Helping 9 Startups Nove to Outcome-Driven Work

5 lessons from helping 9 startups move to outcome-driven work

Product Management

Learn five essential lessons from guiding nine startups to an outcome-driven, product-led approach, including niche focus, flexible frameworks, and decisive action.

Else van der Berg
Jun 28, 2024 ⋅ 8 min read
Strategies For Cultivating Happy Customers

Strategies for cultivating happy customers

Product Management

A happy customer is an enthusiastic advocate for your brand, a loyal repeat customer, and a source of positive word-of-mouth.

Iwalola Sobowale
Jun 26, 2024 ⋅ 11 min read
A Complete Guide To A:B Testing

A complete guide to A/B testing

Product Management

A/B testing is a method of comparative analysis where two versions of a product change (A and B) are tested against each other.

Bartosz Jaworski
Jun 25, 2024 ⋅ 6 min read
A Guide To Direct-To-Consumer (DTC, D2C)

A guide to direct-to-consumer (DTC, D2C)

Product Management

D2C enables you to reach out to your customers directly while controlling the entire brand purchase and after sales experience.

Souradeep Ghosh
Jun 19, 2024 ⋅ 5 min read
A Guide To Landing Pages

A guide to landing pages

Product Management

You could say that a landing page is the modern equivalent of flyers, but not limited to their static, limited form.

Bartosz Jaworski
Jun 18, 2024 ⋅ 6 min read