Especially when more productized methods hit a culture wall, benchmarking allows you to evolve into a more strategic PM.
People need to work on problems that have an impact or else they won’t be intrinsically motivated to sustain an incubation effort.
Product testing evaluates a product’s performance, safety, quality, and compliance with established standards and set goals.
Product advertising involves you marketing a product or set of products instead of marketing the brand itself.
Instead of thinking about what to build next, try taking a step back and ask yourself what to optimize next.
Price skimming is a strategic approach to pricing where you set a premium price at launch and gradually decrease it over time.
As a PM, you’re responsible for functional requirements and it’s vital that you don’t confuse them with other requirements.
Social commerce occurs when companies use social media platforms to sell products or services to a targeted group of users.
Cross-selling is the process of introducing complementary products or services that add additional value to a current sale or post sale.
A sequence diagram is composed of several key components that provide a clear and detailed view of how system elements collaborate over time.
Prestige pricing targets customers who value quality and exclusivity, but it’s more than setting a high price.
Predictive analytics uses historical data, statistical algorithms, and machine learning techniques to forecast future outcomes.
