Consumer insights help you learn about your customers’ needs, wants, and behaviors. Discover how to create a consumer insights strategy that enables product growth and drives revenue.

Any of the four most common growth channels — performance marketing, SEO, virality, and sales — can help you acquire new customers. The trick is choosing the right channel to focus on.

What is considered a good Net Promoter Score (NPS)? It depends on the industry, customer expectations, the strength of your competition, and many other factors.

Business value is a powerful metric. Use it to assess your current standing, estimate your future potential, and plan a path to bridge the gap between them.

AARRR metrics — also known as pirate metrics — focus on every stage of the customer lifecycle to help you gain actionable insights into your consumers, identify bottlenecks, and create sustainable growth.

Objectives and key results (OKRs) can assist product managers in guiding and focusing the team’s efforts, increasing impact, establishing alignment, and ensuring everyone is on the same page.

Metrics are a major aspect of being a product manager, but all that data can turn into an endless sea of information if you don’t know how to use it.