PMs often use the words “customer delight” very loosely and fail to recognize that it isn’t an isolated moment, but a holistic experience.

The acronym AIDA stands for attention, interest, desire, and action. The AIDA model is a marketing funnel representing a customer’s journey.

Product insights involves the collection of data and gathering key information about user’s preferences and displayed behaviors.

Outcomes are end goals you try to achieve (often referred to as “product impact”), whereas outputs are the means to achieve these outcomes.

A theme is a high-level goal or overarching idea that represents how a product will deliver value to its customers.

Smoke testing is a simple process to ensure the core part of your solution works smoothly when you add new ones.

Limiting WIP strengthens team focus, enhances collaboration, improves predictability, and helps you identify bottlenecks.

When exploring product development you’ll find out that all the needed roles and processes will likely already be there for you to use.

Understanding your product stage is fundamental to crafting your strategy, organizing your team, and setting goals.

With proper planning and a step by step guide, you can ensure your product launch goes as smoothly as possible.

The unFIX site describes unFIX as, “Organization design for continuous innovation and better human experience.”

With the new year comes new opportunities for career growth and ways for spending your corporate development budgets.