Tag: agile-and-scrum

A Guide To Enhancing User Experience Through Customer Delight

A guide to enhancing user experience through customer delight

Product Management

PMs often use the words “customer delight” very loosely and fail to recognize that it isn’t an isolated moment, but a holistic experience.

Souradeep Ghosh
Feb 20, 2024 ⋅ 4 min read

A guide to applying the AIDA model

Product Management

The acronym AIDA stands for attention, interest, desire, and action. The AIDA model is a marketing funnel representing a customer’s journey.

Sara Nguyen
Feb 19, 2024 ⋅ 6 min read
What Are Product Insights Examples And Significance

What are product insights? Examples, methods, and significance

Product Management

Product insights involves the collection of data and gathering key information about user’s preferences and displayed behaviors.

Kayode Adeniyi
Feb 14, 2024 ⋅ 3 min read
Understanding the difference between output and outcome

Understanding the difference between output and outcome

Product Management

Outcomes are end goals you try to achieve (often referred to as “product impact”), whereas outputs are the means to achieve these outcomes.

Bart Krawczyk
Feb 8, 2024 ⋅ 4 min read
An Overview Of Themes

An overview of themes

Product Management

A theme is a high-level goal or overarching idea that represents how a product will deliver value to its customers.

Monica Dhiman
Feb 2, 2024 ⋅ 4 min read
A Guide To Smoke Testing

A guide to smoke testing

Product Management

Smoke testing is a simple process to ensure the core part of your solution works smoothly when you add new ones.

David Pereira
Feb 1, 2024 ⋅ 3 min read
Maximizing Efficiency With WIP Limits

Maximizing efficiency with WIP limits

Product Management

Limiting WIP strengthens team focus, enhances collaboration, improves predictability, and helps you identify bottlenecks.

Bart Krawczyk
Jan 31, 2024 ⋅ 5 min read
A Guide To Defining Roles And Responsibilities With Template

A guide to defining roles and responsibilities (with template)

Product Management

When exploring product development you’ll find out that all the needed roles and processes will likely already be there for you to use.

Bartosz Jaworski
Jan 18, 2024 ⋅ 4 min read
Navigating The Stages Of The Product Lifecycle

Navigating the stages of the product lifecycle

Product Management

Understanding your product stage is fundamental to crafting your strategy, organizing your team, and setting goals.

David Pereira
Jan 16, 2024 ⋅ 4 min read
A Guide To Product Launches With Checklist

A guide to product launches with checklist

Product Management

With proper planning and a step by step guide, you can ensure your product launch goes as smoothly as possible.

Kimberly Hale
Jan 10, 2024 ⋅ 4 min read
A Guide To The unFIX Model

A guide to the unFIX model

Product Management

The unFIX site describes unFIX as, “Organization design for continuous innovation and better human experience.”

Willem-Jan Ageling
Jan 8, 2024 ⋅ 4 min read
The Best Product Management Conferences in 2024

The best product management conferences in 2024

Product Management

With the new year comes new opportunities for career growth and ways for spending your corporate development budgets.

Bart Krawczyk
Dec 28, 2023 ⋅ 4 min read