Tag: agile-and-scrum

A deep dive into the continuous improvement process (CIP)

Product Management

The continuous improvement process (CIP) provides a structured approach to delivering incremental product enhancements.

Bindiya Thakkar
Jul 26, 2024 ⋅ 5 min read

Quality assurance (QA): Principles and process

Product Management

Quality assurance (QA) is a proactive approach to ensure your products or services meet defined quality standards and customer requirements.

Praveenkumar Revankar
Jun 20, 2024 ⋅ 6 min read
Defining Your Target Market- Strategies And Examples

Defining your target market: Strategies and examples

Product Management

As a business, you want to find the specific set of consumers that will buy, use, and appreciate your products and services.

Suhasini Gadam
Jun 12, 2024 ⋅ 7 min read

Understanding the problem space and its role in development

Product Management

Failing to identify or understand a problem is, when it boils down to it, the main reason why most businesses fail.

Daniel Schwarz
May 31, 2024 ⋅ 6 min read
Exploring Augmented Products- Beyond The Core Offering

Exploring augmented products: Beyond the core offering

Product Management

The idea behind an augmented product is that it doesn’t replace the actual standard product, but rather increases the value for the customer.

David Theil
May 28, 2024 ⋅ 6 min read

The PR/FAQ method for product innovation

Product Management

The PR/FAQ (press release/frequently asked questions) helps you to envision and define a new product before it’s developed.

Kayode Adeniyi
May 24, 2024 ⋅ 4 min read
A Guide To Product-Led Marketing

A guide to product-led marketing

Product Management

Product-led marketing is a strategy that focuses on the product itself as the main driver of customer acquisition, conversion, and retention.

Bartosz Jaworski
May 23, 2024 ⋅ 7 min read

DSDM: The dynamic systems development method

Product Management

The dynamic system development method (DSDM) was first released in 1994 as a software development method to provide some discipline to RAD.

Pascal Akunne
May 16, 2024 ⋅ 5 min read

The evolving role of AI product managers

Product Management

An AI product manager plays a crucial role in translating complex project requirements into products that align with user needs.

Kayode Adeniyi
May 14, 2024 ⋅ 3 min read
Exploring Augmented Products- Beyond The Core Offering

Exploring augmented products: Beyond the core offering

Product Management

Augmented products leverage technology and additional services to provide enhanced functionality, convenience, and value to users.

Robert Drury
May 9, 2024 ⋅ 5 min read
A Guide To Acceptance Test-Driven Development (ATDD)

A guide to acceptance test-driven development (ATDD)

Product Management

ATDD is an agile methodology involving collaboration to define acceptance criteria before starting any development.

Monica Dhiman
May 9, 2024 ⋅ 6 min read

Implementing pilot projects: Purpose, process, and best practices

Product Management

Instead of making an entire upfront investment, the pilot project aims to test something on a reduced scale to assess whether it works.

David Pereira
May 8, 2024 ⋅ 4 min read