A/B testing is a method of comparative analysis where two versions of a product change (A and B) are tested against each other.
We discuss common bottlenecks in UX research, examines the role of AI, and explores the best AI tools to improve UX research.
Alt text describes images for visually impaired individuals and broken images that don’t load correctly. AI can help generate this text.
Learn the different types of value and viability assumptions and a few methods for validation research testing.
Teens are an exciting group to design products for, but we need to consider age, lifestyle, and generational differences.
Spending enough time to understand the underlying problems of your users is the key to success in product management.
When creating data visualizations, you want to ensure clarity and accessibility — bonus points if the format allows for interactivity too.
Customer behavior analysis (CBA) is the study of how individual customers, groups, or segments act when interacting with your product.
Failing to identify or understand a problem is, when it boils down to it, the main reason why most businesses fail.
Josh Engleka talks about how his team at Lowe’s takes a unique perspective because they are all customers, as well as employees.
Design is more than just drawing rectangles and putting visual elements together. Here are some best practices for good web design.
An AI product manager plays a crucial role in translating complex project requirements into products that align with user needs.