While continuous discovery usually triumphs over fixed, long-term research projects, it doesn’t mean the latter has no place.
When used correctly, AI can transform market research from a time-consuming necessity into a competitive advantage.
You don’t need a PhD, a big budget, or months of planning to do solid UX research. Let’s break down the biggest myths stopping teams from learning what users really need.
Anne Baskakova talks about her journey breaking into tech and her goal of inspiring other women to reach their full potential.
Priya Raghunatha shares her perspective on digital strategy and the two lenses it encompasses: data-driven and perception-driven.
Here’s what you need to know about the UX design process. Get actionable insights, advanced concepts, and a downloadable checklist to bring in some order.
UX research can feel endless if you’re not asking the right questions. Here’s how focused research questions can streamline your process and deliver insights that matter.
Learn how Fiedler’s contingency theory helps leaders adapt to different situations. Discover practical examples, key benefits, and step-by-step guidance.
Learn how to use Fibonacci story points for Agile estimation, avoid pitfalls, and explore alternatives like T-shirt sizing and #NoEstimates.
Competitive analysis isn’t about copying competitors. It’s about understanding user needs, learning from industry trends, and creating standout designs. Let’s explore how.
Vaarrun Bumbhat talks about the importance of zooming out to see the macro picture for product strategy and unlock new areas for growth.
It’s time to stop ‘designing for’ and start co-designing with users. Involve them in every step and unlock a world of fresh perspectives and better design outcomes.
