If you want to know how your product fits into your users’ day-to-day lives, using contextual inquiry in UX research is key.
Product managers aren’t perfect and mistakes will happen. However, every issue offers a learning opportunity.
Let’s discuss best practices for card sorting in UX research, compare methods, and cover a five-step process to conducting this exercise.
Talking to existing users is important, but carving out some time for non-user research can bring you a new perspective and insights.
The rise of AI agents undoubtedly signals a shift in how you interact with software. However, the demise of SaaS is far from inevitable.
User interviews are a crucial part of the product design process, allowing us to gain insight into the needs and behaviors of users.
Following a set of guiding principles helps ensure our AI product designs are ethical, effective, user-friendly, and fully functional.
This article delves into the two predominant statistical frameworks utilized in product A/B testing: Bayesian and frequentist methods.
Steve Wertz shares how ecommerce and brands have transformed over time, including with the channels and platforms they operate on.
Understanding your margin of error and confidence intervals helps you make solid product decisions and avoid costly mistakes.
Designing a UX study? The choice you make between within-subjects and between-subjects research is crucial. In this blog, I break down these approaches so you can collect insights better.
A well-defined customer discovery process serves as the foundation for building products that customers truly want.
