Many design teams have moved to a more agile viewpoint known as an intentional iterative design process. Here’s how to build one yourself.
Continuous discovery is all about ditching dedicated research projects and making them a permanent part of your team’s workflow.
Since customers care more about the value [they believe] they get, you can use WTP as a guiding light for pricing your product.
The 4 Ds of time management can help you be more productive as a product manager and instill important principles of task prioritization in your team.
The CIRCLES method helps product managers formulate complete and thoughtful responses to product design question.
User research democratization is about expanding access, participation, facilitation, and ownership of UX research to other non-user researching teams.
Testing a product’s usability is a way to evaluate how simple it is to use, and that feedback can be invaluable for UX teams.
Strategy is all about competing differently, and a distinctive competency is how we compete differently from our competitors.
Product managers must learn how to estimate the gravitas of their decisions and how to cut losses gracefully (with minimal damage) when they inevitably happen.
If you see yourself as the customer, you’ll make decisions based on what YOU deem necessary. The problem is that your customers may not agree.
Using the 80/20 elements, outcome, simplicity, progress, and satisfaction, will help you understand whether the last 20 percent of outcome is worth pursuing.
A creative brief is a document that sets out the strategy, approach, path, and deliverables of a creative project.
