2023-03-28
2157
#ux research
Ilma Andrade
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Mar 28, 2023 â‹… 7 min read

Creating enterprise personas for B2B UX

Ilma Andrade Ilma is a UX Designer and writer with a passion for creating intuitive and user-friendly designs. You can find her soaking up the sun, trying new foods, and making memories with loved ones.

Recent posts:

UX Documentation

A guide to UX documentation: Recording your design process

Documentation may not be your favorite part of the UX design process, but it’s crucial to the success of any design project.

Chinwe Uzegbu
Jul 14, 2025 â‹… 9 min read
Why I Don’t Trust WCAG 2.2 And What I’m Hoping From 3.0

Why I don’t trust WCAG 2.2 and what I’m hoping from 3.0

I’ve spent enough time designing with WCAG 2.2 to know it’s not enough. Here’s why I’m skeptical and cautiously hopeful about WCAG 3.0.

Daniel Schwarz
Jul 10, 2025 â‹… 8 min read

I designed by committee — and here’s what went wrong

I learned this lesson the hard way. Good UX doesn’t survive endless approval loops. Here’s what went wrong — and how to protect your vision.

Eric Chung
Jul 9, 2025 â‹… 5 min read
Designers Write Good Copy — But Not The Kind Users Actually Need

Designers write good copy — but not the kind users actually need

I’ve reviewed “final” designs more times than I can count — and the copy almost always gives users a reason to hesitate.

Chinwe Uzegbu
Jul 8, 2025 â‹… 6 min read
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