2022-11-25
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#product strategy
Monica Dhiman
143795
Nov 25, 2022 â‹… 5 min read

What is a perceptual map and how to build one (template)

Monica Dhiman I am passionate about solving business problems by bringing the team together and removing impediments. I started my career as a business analyst before moving into product management. I am a Certified Scrum Master and I also write my thoughts about product management at MonicaDhiman.com.

Recent posts:

How picking up Canva can level up your PM work

Canva offers hundreds of thousands of free templates and 100+ million design assets to appeal to all different types of users.

Kimberly Shyu
May 27, 2025 â‹… 5 min read
Shayani Roy Leader Spotlightq

Leader Spotlight: Being intentional about innovation, with Shayani Roy

Shayani Roy talks about balancing innovation with speed, thoughtfulness, and commitment to solving customer problems.

Jessica Srinivas
May 27, 2025 â‹… 7 min read

How AI is changing customer acquisition

Instead of investing in one big channel, harness the power of AI to niche down, hyper-target, and personalize on the go.

Bart Krawczyk
May 22, 2025 â‹… 5 min read
Derek Pharr Leader Spotlight

Leader Spotlight: Building and growing a lasting community, with Derek Pharr

Derek Pharr, CPO at Sporcle, Inc., talks about the power of community and how it’s shaped Sporcle’s product and company.

Sibel Bagcilar
May 22, 2025 â‹… 7 min read
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