2022-11-25
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#product strategy
Monica Dhiman
143795
Nov 25, 2022 â‹… 5 min read

What is a perceptual map and how to build one (template)

Monica Dhiman I am passionate about solving business problems by bringing the team together and removing impediments. I started my career as a business analyst before moving into product management. I am a Certified Scrum Master and I also write my thoughts about product management at MonicaDhiman.com.

Recent posts:

Using Concept Evaluation To Avoid Product Failures

Using concept evaluation to avoid product failures

Concept evaluation bridges the gap between what seems like an out-of-the-world idea and what users truly need.

Aniket Parihar
Dec 5, 2024 â‹… 6 min read
Nick Ehle Leader Spotlight

Leader Spotlight: Structuring teams to minimize dependencies, with Nick Ehle

Nick Ehle talks about minimizing dependencies by designing teams and organizations to be as empowered as possible.

Jessica Srinivas
Dec 5, 2024 â‹… 8 min read

Real-world examples of value-based pricing strategies

Value-based pricing is about using the perceived value, also referred to as willingness-to-pay, to set the right price points for the product.

Bart Krawczyk
Dec 4, 2024 â‹… 5 min read
Carolina Devia Angarita Leader Spotlight

Leader Spotlight: Understanding who your customers truly are, with Carolina Devia Angarita

Carolina Devia Angarita about the importance of understanding who your customers are and what they’re thinking when they come to your site.

Jessica Srinivas
Dec 4, 2024 â‹… 8 min read
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