2023-05-26
2123
#product strategy
Philip Rogers
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May 26, 2023 â‹… 7 min read

The Ansoff matrix: Comprehensive overview with examples

Philip Rogers Phil started his career as an Air Force Officer in the 1980s, and has since worked with private- and public-sector organizations, as well as not-for-profits, in program and project management and DevOps. He's a digital imaging specialist at the Smithsonian, enjoys live music, and is a theatre, film, cycling, hiking, and swimming enthusiast.

Recent posts:

Biren Shah Leader Spotlight

Leader Spotlight: Optimizing the user journey for automotive customers, with Biren Shah

Biren Shah shares how he’s led initiatives to optimize user experiences across the customer journey, from initial discovery to post-purchase.

Sibel Bagcilar
May 30, 2025 â‹… 8 min read

How AI prototyping tools are changing PM workflows

One of the biggest changes to prototyping has been the rise of tools that leverage the power of AI to simplify the development process.

Aniket Parihar
May 29, 2025 â‹… 6 min read
Espen Scheuer Leader Spotlight

Leader Spotlight: Structuring teams around two different user groups, with Espen Scheuer

Espen Scheuer, Head of Product, Patient and Developer Experiences at NexHealth, shares how NexHealth structures its product organization.

Jessica Srinivas
May 29, 2025 â‹… 7 min read
Leader Spotlight: Itzik Mitzmacher, Vice President Of Product At Teza

Leader Spotlight: Outcome-driven vs. output-driven product development, with Itzik Mitzmacher

Itzik Mitzmacher talks about how to avoid becoming a feature factory by shifting your product team’s focus from outputs to outcomes.

Sibel Bagcilar
May 28, 2025 â‹… 7 min read
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