“Do I need to know how to code?” is probably one of the most common questions aspiring product managers ask. People wonder how technical they need to be to crack their next PM interview.
Alas, even in the industry itself, there’s no consensus. One camp believes PMs just need to empathize with users and don’t need technical aptitude. Others believe a PM without tech skills is like a construction manager who doesn’t know how to build a house.
Moreover, different settings require different skill sets. This has led to the emergence of a somewhat distinctive role: technical product manager (TPM). In this case, it should be self-explanatory — yes, you need to have strong technical skills to be considered a technical product manager.
But what for those aiming for a more general PM role? Is it time to sign up for a bootcamp? Let’s find out.
First of all, having technical skills can never hurt. Some might argue that a lack of technical acumen can be advantageous because a PM needn’t get bogged down in nitty-gritty details — they have bigger-picture concerns to focus on.
I’d say that as long as you have some common sense and don’t try to be smarter than your dev team, you can only benefit from gaining some tech knowledge.
After all, product managers operate at the intersection of business, user experience, and technology. Not understanding one of those elements would make being a product manager quite difficult.
Some benefits of having a decent technical understanding include:
Let’s get it straight: it’s rare for a PM to have technical skills on a level similar to a developer — unless they were once a developer themselves. Nor should they — after all, they were hired for different reasons.
That said, there are a few technical concepts worth understanding if you’re a product manager:
The software development lifecycle (SDLC) is the most important technical concept for product managers to learn. You must understand how the software is actually made; you can’t treat the development process as some sort of a black box where you give the ticket to the team and get back a done feature.
Understanding the SDLC will help you better track progress and understand the current state. It’ll also allow you to work with the team to adjust the lifecycle to strike a perfect tradeoff between expected quality and speed.
Make sure you understand what happens with each task step by step. You should have a basic understanding of:
To learn more, take this one-hour course on the phases of the software development lifecycle from Udemy.
There are some programming concepts you must understand as a product manager. These include:
Without understanding programming basics, it’ll be almost impossible to understand the developers’ work, let alone have any meaningful conversations with them.
When it comes to coding itself, knowing how to code helps, but you don’t need it. If you enjoy programming, by all means, take it up as a hobby — it will pay off immensely. But don’t force yourself to do so.
As a PM, other skills and competencies have a higher impact on your performance and career than your ability to code.
If you want to hone your programming skills without plunging into the deep end, check out this “pre-programming” course from Udemy.
Ever wonder how it’s possible for hundreds of people to work on a single product without interrupting each other?
It’s all thanks to Git, a distributed version control system. Git allows developers to create endless “copies” of the main codebase, work on those copies, and then combine these copies with the original code or even other copies.
Learning some Git basics will help you understand:
Atlassian has a robust collection of Git tutorials if you’d like to learn more about workflow management using this powerful tool.
SQL stands for Structured Query Language, although I’ve yet to hear someone use the full name. In simple terms, SQL allows you to talk with a database.
While it can be used for various purposes — such as adding, removing, and modifying entries in the database — PMs mostly use SQL to analyze data.
Understanding SQL allows you to easily filter through the whole database, pull the data that meets your specific criteria, and analyze it. It’s a fundamental skill for data-driven product management.
Although there are various analytics tools available, knowing SQL is still beneficial because:
Looking to brush up on your SQL skills? Try this complete SQL bootcamp from Udemy. Or, if you’re just beginning your SQL journey, this introductory course from W3Schools is a great place to start for PMs.
Understanding DevOps — and, specifically, cloud — helps you see the bigger picture behind the software.
In the past, we used to build and launch big, monolithic products. Everything that was needed was coded into one big chunk with software.
Modern software is getting more and more distributed. There are dozens, sometimes more than a hundred separate services that cooperate to achieve an outcome.
Understanding the basics of modern software architecture will not only increase your appreciation of the software, it’ll also greatly improve your day-to-day fluency.
Phrases such as the following will no longer sound like a foreign language:
If you want to become more proficient in the area of cloud/DevOps, Amazon has you covered. Check out its cloud practitioner certification program.
Quality assurance (QA) is a more sophisticated practice than you might expect. After all, QAs aren’t paid $60–80K per year just to randomly click through the app and hunt for bugs.
The QA process often starts with preparing a test plan, noting very specific test cases, building test scenarios based on that, and running them in an organized, almost scientific fashion.
Not to mention test automation, which involves programming bots to perform and report on tests for us.
Learning the language of QA will help you understand how the quality standards are set and kept in the product you are managing and will allow you to participate in these conversations.
The International Software Testing Qualifications Board (ISTQB) offers a great QA tester certification program. Udemy also has a software testing bootcamp that covers QA testing.
You need to be technical, period. There, I said it.
While you don’t have to be a programmer or software architect, you need more technical expertise than just the basics. You can’t just take a five-hour course and call it a day.
Although there’s a point of diminishing returns when it comes to technical knowledge for product managers, it’s farther away than you might think.
In the end, how can you work at the intersection of business, technology, and user experience if you understand only the bare minimum about one of those key elements?
Featured image source: IconScout
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The globalization of your product opens up opportunities for growth, however, every new market comes with its own challenges.
Hypergrowth happens when a company experiences an exceptionally rapid rate of expansion, typically more than 40 percent annual growth.
Detractors have long-term effects like negative brand perception, reduced customer loyalty, and a decrease in sales.
To proactively address liability concerns, you can create an internal product recall team for dealing with risks and ensuring quality.
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