Customer analytics refers to the process of collecting data from various customer sources and analyzing it to understand customers’ behaviors, buying habits, and lifestyle preferences throughout the customer journey.
Conversion rate optimization is the process of improving the performance of a website, landing page, or app by increasing visitor action.
In today’s fast-paced world, making the right decisions quickly can be the difference between success and failure. That’s where earned value management (EVM) comes in.
The goal of a service-level agreement is to maintain transparency between the provider and the client, ensuring consistent service quality and accountability.
If you are a product manager that needs an additional revenue source for your product, adding an in-app shop is a no-brainer.
In this article, you will learn what quantitative analysis is, the different types of analysis tools, and how to implement them.
Prompt engineering is the tool that broadens the application horizon of ChatGPT, and that’s how you can transform it into a powerful product manager companion.
Creating accurate P&L statements helps you understand whether your expenses are worth their cost. Otherwise, you won’t know what’s causing the failure or success of your business.
In this article, you will learn what behavioral segmentation is, the different types of segmentation, and how to improve your product.
A scrum of scrums is a collaborative meeting between the involved teams on a project. It is an engaging session that keeps teams aligned and in the know with each other.
There are countless tools that product managers can use to streamline a wide range of tasks, such as roadmapping, wireframing, user research, and competitive analysis.
Balancing asynchronous and synchronous communication requires a clear understanding of goals, team dynamics, and communication preferences.
