The SCR framework is a model to deliver strategic communications. The acronym stands for situation/complication/resolution.
While it’s true that our business-facing teams often lead the charge in building brand loyalty, we as product managers play a crucial role in this process too.
Empirical evidence is data or information that can be physically observed or measured and is factual instead of personal opinion.
Value stream mapping is a lean tool that documents the step-by-step processes required to bring a product or service to market.
Product sense is one of the five natural powers of a product manager but like any power, you need to cultivate and practice it to develop it.
Group dynamics are the behaviors and psychological dimensions that occur between or within a social group.
Understanding, identifying, and testing product assumptions is a cornerstone of product development. To some extent, it’s the primary responsibility of a product manager to handle assumptions and drive product outcomes.
To put it simply, customer analytics allows the product manager to make informed, data-driven decisions and work in an agile way.
Engaging with the B2B2C model is a strategic decision that can accelerate your company’s growth while fostering lasting relationships with customers.
Product management is the process of overseeing and guiding the development, launch, and growth of products, ensuring that they align with user needs and business objectives.
The ADKAR model helps you transition through a change and the acronym stands for: awareness, desire, knowledge, ability, and reinforcement.
A differentiation strategy is an effort to put your product (or service) in a unique market position that gives you an edge over competitors.
