Value-based pricing is about using the perceived value, also referred to as willingness-to-pay, to set the right price points for the product.
Carolina Devia Angarita about the importance of understanding who your customers are and what they’re thinking when they come to your site.
Whether you’re seeking a fresh challenge or simply curious, this guide provides a roadmap to one of the most dynamic transitions in tech.
Bryanne Pashley talks about how she enhances and develops soft skills, such as empathy, within her team.
Product failures are abundant in recent history, and usually happen when a product has commercial feasibility risks.
Discounts are one of the oldest sales tactics out there. There’s just something about “saving X percent” that’s widely appealing to users.
Market saturation occurs when most of your potential customers already own or regularly use your product, leaving limited room for growth.
Pratiksha Rao, Head of Product, Thumbtack Pro at Thumbtack, shares how she works to empower her teams to grow as individuals and with the organization.
Growth loops are a self-sustaining mechanism where certain actions users take lead to the acquisition of more users.
Tim McConville talks about how, rather than viewing a big win as an endpoint, he views it as a signal for potential greater success.
ANOVA is a statistical method researchers use to compare multiple groups simultaneously to determine statistically significant differences.
The globalization of your product opens up opportunities for growth, however, every new market comes with its own challenges.
