Understanding the order of magnitude is a key skill in product management so that you know where to prioritize development efforts.

Since an organization has multiple teams working on multiple projects, big-picture themes help everyone move in the same direction.

A referral program is a product growth strategy to encourage retained users to introduce your product to new potential users.

Process improvement involves an investigation of each stage of your product development to ensure maximum efficiency and effectiveness.

The Van Westendorp Price Sensitivity Meter is a tool used to determine the range of prices your users would deem acceptable for your product.

Building in the open is a modern way of engaging with customers and other interested audiences. Discover the benefits and drawbacks of increasing the transparency with which your company builds products.

The cost of revenue refers to the costs accrued to generate revenue and usually comes from either cost-to-serve or cost of acquisition.

Push notifications can be a very effective way to engage your app’s users. But if done wrong, they can do great damage to user experience.

Strategic plans can take many forms, but their common goal is to provide a north star, inspiring your team and intriguing investors

Sales requests are a critical source of information and it’s dangerous to shut down requests because they don’t align with product strategy.

You don’t want customers to have to find your product. Instead, you want them to be part of its evolution from the start.

A value proposition is what you expect to be the reason why customers will choose your product or service over another.